Articles

12 Questions & Answers About Your B2B Content Marketing Strategy

In 2018, 37% of B2B companies did not have a documented B2B content marketing strategy. While in recent...

Practical Intro to B2B Influencer Marketing

When you think of “influencer marketing”, what’s the first thing that comes to mind? Probably a...

Lead Generation VS Account-Based Marketing — What’s Better? (Lead VS Account)

If you’ve ever used a CRM or tried to research absolutely anything about marketing and sales,...

B2B Data-Driven Marketing: Why Data is Crucial to Your Success

If you’ve worked in marketing for a while, you probably know what B2B data-driven marketing is....

5 Ways Your Marketing Team Can Help Your Sales

Let’s be honest — marketing and sales teams usually don’t get along. “I’m frustrated by the...

LinkedIn’s New Invitations Limit and What It Means For You

We feared it, we waited for it, we knew it was coming. LinkedIn is putting in...

5 B2B Digital Marketing Essentials You Need Yesterday

If it seems like B2B marketing trends change at lightning speed, it’s because that’s how it...

5 Ways to Humanise Your Sales Automation Process

Intelligent sale automation is quickly climbing up the list of favourites among sales reps — and...

How to Create a Full Marketing Funnel with LinkedIn

92% percent of B2B marketers use LinkedIn to distribute content, build business relationships and generate leads. And...

How to Design a Cold Email that Converts

Marketing messaging is responsible for 50% of the success of your outbound campaign. Your perfect audience...

How to Build an Effective ABM Sales Funnel: A Realistic Guide

This guide is not going to waste your time and repeat the same definitions and tips...

Hi, It's Me Again: How to Re-Engage Lost Leads

Sometimes even the most promising lead goes silent. Experienced sales reps have come to expect silence...

How to Choose Your B2B Segmentation Strategy

What is B2B market segmentation? Let’s use an example for this one — you are a...

5 Reasons Your Lead Generation Campaign Is NOT Working

So you’ve decided to bite the bullet and try out a lead generation campaign. Whether you are...

How effective is Account Based Marketing?

The term Account-Based Marketing (ABM) is a buzzword that took the world by storm in recent...

What's the best Outbound Marketing channel for you?

So you’ve decided to try your hand at outbound marketing to help drive up your sales....

6 Marketing Benefits of Webinar

How webinars can help your marketing strategy and increase lead generation Following the trend of switching...

B2B Sales Digital Transformation: 2021 Insights and Trends

By now we are all well into the new 2021, a year that we eagerly awaited...

5 Ways to Write a Cold Email Follow Up

The cold email can never stop at just the one email. Think about it — how...

8 Cold Email Do’s and Don’t’s (with examples!)

Writing a successful cold email is a modern art form. Whatever people say, it still remains...

How to Do B2B Lead Generation: Step-by-Step Guide

No matter who you are, what you sell and what your business model is, we can...