You have a great product. You know it’s a unique, wonderful thing that would help a...
If you are running any kind of digital campaigns but are not retargeting, you probably should....
Know the feeling of your internet freezing right before an important call? With everyone working from...
Demand Generation VS Lead Generation — two terms that seem to be used interchangeably even though...
If you are doing any kind of digital marketing, chances are you’ve been curious to try...
The COVID-19 pandemic has shaken the world in almost every aspect and global marketing trends were...
Sales agent or sales rep? A smaller, growing business needs all of the resources and additional...
LinkedIn remains one of the most effective outreach channels for B2B selling (and we would know,...
Renaissance came to us with an unconventional request — increase their global reach through both inbound...
In 2018, 37% of B2B companies did not have a documented B2B content marketing strategy. While in recent...
When you think of “influencer marketing”, what’s the first thing that comes to mind? Probably a...
If you’ve ever used a CRM or tried to research absolutely anything about marketing and sales,...
If you’ve worked in marketing for a while, you probably know what B2B data-driven marketing is....
Let’s be honest — marketing and sales teams usually don’t get along. “I’m frustrated by the...
We feared it, we waited for it, we knew it was coming. LinkedIn is putting in...
If it seems like B2B marketing trends change at lightning speed, it’s because that’s how it...
Intelligent sale automation is quickly climbing up the list of favourites among sales reps — and...
92% percent of B2B marketers use LinkedIn to distribute content, build business relationships and generate leads. And...
Marketing messaging is responsible for 50% of the success of your outbound campaign. Your perfect audience...
This guide is not going to waste your time and repeat the same definitions and tips...
Media companies often rely on word of mouth and traditional sales approaches to drive their contracts....
Sometimes even the most promising lead goes silent. Experienced sales reps have come to expect silence...
“Our cooperation with the UMG helped us to use new channels to increase our sales funnel....
What is B2B market segmentation? Let’s use an example for this one — you are a...
So you’ve decided to bite the bullet and try out a lead generation campaign. Whether you are...
The term Account-Based Marketing (ABM) is a buzzword that took the world by storm in recent...
So you’ve decided to try your hand at outbound marketing to help drive up your sales....
How webinars can help your marketing strategy and increase lead generation Following the trend of switching...
By now we are all well into the new 2021, a year that we eagerly awaited...
The cold email can never stop at just the one email. Think about it — how...
Writing a successful cold email is a modern art form. Whatever people say, it still remains...
At a time of disconnect and uncertainty, Company Z saw an opportunity to teach people to...
No matter who you are, what you sell and what your business model is, we can...
In the 21st century, the impact businesses have on society is being monitored more than ever,...
Company UX was dedicated to bringing safe and reliable laboratory testing to people in Africa in...
Summary Company X-s, a business with an established place in the market in the Netherlands and...
Company X were looking to expand their network and improve the quality of their leads. They...
X-Plora saw a window of opportunity for their industry at the time of closed doors and...
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