About Quotation Factory: Digitally Transforming the Metalworking Industry
In 2018, the metalworking industry was in dire need of a transformative solution. Quotation estimations were labor-intensive, reliant on skilled employees, and came with no deal guarantee. Responding to this, our client introduced Quotation Factory, a pioneering cloud software. Designed to offer instant quotations, it leveraged advanced technology to streamline and automate the process, saving valuable time and resources. This marked a significant shift in the industry, positioning Quotation Factory at the forefront of digital transformation in metalworking.
Quotation Factory Fact Sheet
Industry: Software Development
Company size: 11-50 employees
Headquarters: Eindhoven, Noord Brabant
Founded: 2019
Facing the Giants
For Quotation Factory, a business model dedicated to helping clients save time and attract new customers, the path to realizing their full potential was riddled with two formidable challenges: defining the ideal customer profile and constructing an efficient sales funnel.
Target group
Company Type:
Number of employees: > 20 FTE
Locations:
The Challenges
Decoding the Ideal Customer
Their unique product offering had the potential to revolutionize the way businesses operate, but they grappled with pinpointing the exact clientele that would derive maximum benefit. This painstaking process, which required manual sorting and selection, hindered Quotation Factory from effectively targeting their marketing efforts and seizing their true sales potential.
Building the Perfect Sales Funnel
Alongside this, the task of constructing a comprehensive sales funnel - a series of stages guiding potential customers from initial awareness to final purchase - posed another hurdle. Each step of this funnel, encompassing lead generation, nurturing, and conversion optimization, required careful orchestration.
Our Approach: Simplifying Sales with Strategic Solutions
A collaborative approach was key. We hired a Sales Development Representative (SDR) with relevant sales experience in the manufacturing field to complement our Account Manager (AM). Together, the SDR and AM worked in tandem to identify relevant companies and decision-makers, making cold dials, sending emails, and connecting with potential leads on LinkedIn. The SDR's focused efforts resulted in 8-15 bookings per month, significantly accelerating the sales process.
A copywriter also contributed to the effort by crafting compelling sales messages. These messages were delivered through email and LinkedIn sequences targeting decision-makers. The AM set up the entire sales funnel using sales engagement software, providing transparency and enabling real-time tracking of results and statistics by the AM, the client, and the QA team.
The Impact: Quotation Factory's Road to Success
The transformation was palpable. Quotation Factory's campaign yielded remarkable results, driving brand visibility and generating a wealth of marketing leads and bookings. The coordinated efforts of the SDR and AM ensured a continuous stream of qualified leads, amplifying brand recognition and translating promising leads into bookings. Through our tailored solutions, Quotation Factory unlocked their true potential, catalyzing their growth and success.
In 2018, the metalworking industry was in dire need of a transformative solution. Quotation estimations were labor-intensive, reliant on skilled employees, and came with no deal guarantee. Responding to this, our client introduced Quotation Factory, a pioneering cloud software. Designed to offer instant quotations, it leveraged advanced technology to streamline and automate the process, saving valuable time and resources. This marked a significant shift in the industry, positioning Quotation Factory at the forefront of digital transformation in metalworking.
Quotation Factory Fact Sheet
Industry: Software Development
Company size: 11-50 employees
Headquarters: Eindhoven, Noord Brabant
Founded: 2019
Facing the Giants
For Quotation Factory, a business model dedicated to helping clients save time and attract new customers, the path to realizing their full potential was riddled with two formidable challenges: defining the ideal customer profile and constructing an efficient sales funnel.
Target group
Company Type:
- OEM (Original Equipment Manufacturer) applying mainly metal
- metal job shops
- Public/private/govt & education/NGO/Non-Profit: private
Number of employees: > 20 FTE
Locations:
- UK
- DE
- Scandinavia
- NL
- BE
The Challenges
Decoding the Ideal Customer
Their unique product offering had the potential to revolutionize the way businesses operate, but they grappled with pinpointing the exact clientele that would derive maximum benefit. This painstaking process, which required manual sorting and selection, hindered Quotation Factory from effectively targeting their marketing efforts and seizing their true sales potential.
Building the Perfect Sales Funnel
Alongside this, the task of constructing a comprehensive sales funnel - a series of stages guiding potential customers from initial awareness to final purchase - posed another hurdle. Each step of this funnel, encompassing lead generation, nurturing, and conversion optimization, required careful orchestration.
Our Approach: Simplifying Sales with Strategic Solutions
A collaborative approach was key. We hired a Sales Development Representative (SDR) with relevant sales experience in the manufacturing field to complement our Account Manager (AM). Together, the SDR and AM worked in tandem to identify relevant companies and decision-makers, making cold dials, sending emails, and connecting with potential leads on LinkedIn. The SDR's focused efforts resulted in 8-15 bookings per month, significantly accelerating the sales process.
A copywriter also contributed to the effort by crafting compelling sales messages. These messages were delivered through email and LinkedIn sequences targeting decision-makers. The AM set up the entire sales funnel using sales engagement software, providing transparency and enabling real-time tracking of results and statistics by the AM, the client, and the QA team.
The Impact: Quotation Factory's Road to Success
The transformation was palpable. Quotation Factory's campaign yielded remarkable results, driving brand visibility and generating a wealth of marketing leads and bookings. The coordinated efforts of the SDR and AM ensured a continuous stream of qualified leads, amplifying brand recognition and translating promising leads into bookings. Through our tailored solutions, Quotation Factory unlocked their true potential, catalyzing their growth and success.