Case

Redefining Language Education: How hihilulu Stood Out in the Competitive EdTech Space

About the Company

hihilulu is an innovative edtech platform transforming the way children aged 3-12 learn Chinese. Rooted in early language immersion and Dualism Theory with the 'snowballing' method, the platform is a beacon in the language education space. Their advanced pedagogy, combined with a robust blend of rich, kid-friendly content, provides a one-of-a-kind language learning experience. Already making its mark in prestigious international schools across Paris, Boston, Dubai, and Casablanca, hihilulu's mission is to revolutionize Chinese language acquisition globally.

Hihilulu Fact Sheet

Industry: E-Learning Providers
Company size: 11-50 employees
Headquarters: Paris, Ile-de France
Founded: 2016

The Challenge

With Mandarin becoming a vital language in today's global landscape, there's been a surge in demand for early-age Chinese learning. The primary challenge hihilulu faced was standing out in a market crowded with language-learning platforms. Their revolutionary approach to teaching Chinese often got overlooked as 'just another language program.' The task was to convey hihilulu's uniqueness and superiority in Chinese language instruction.

Target Group

Company type:
  • Private schools, international schools
  • montessori schools and nurseries
  • Schools that provide K-12 education

Geography:


  • UAE (Primarily Dubai and Abu Dhabi)
  • USA (NY, Boston and nearby cities)
  • Switzerland (Geneva, Zurich, Basel, Bern)
  • Germany (Frankfurt, Berlin, Cologne, Dusseldorf)
  • Italy (Venice and nearby area)
  • Morocco (Casablanca, Rabat, Marrakech)
  • France (Greater Paris region, Bordeaux, Montpellier, Reims, Toulouse, Nice, Rennes)

Titles:


  • Head of School
  • Head of Lower School
  • Head of Primary
  • Head of Curriculum
  • Principal
  • Headmaster
  • School Director/Directress
  • Head of Modern Foreign Languages
  • Head of Languages
  • Head of Communications
  • Anyone who is responsible from extracurricular activities

The Approach

To effectively highlight hihilulu's unique pedagogy, a tailored, region-specific approach was implemented. Emails were personalized per region and school, sharing relevant articles, case studies, and testimonials. Schools were handpicked based on certain criteria like student number, tuition fee, curriculum, bilingual approach, and additional offerings like summer camps.

A dedicated SDR, proficient in edtech, spearheaded the campaign along with an Account Manager and client coordination. As hihilulu expanded, local representatives were trained to maintain the platform's unique selling proposition. In addition, webinars and exclusive events were organized to engage prominent educators and understand the cultural nuances in language learning.

The Results and Analysis

The strategy paid off, with hihilulu securing partnerships with esteemed schools in the USA, Dubai, and Morocco. The approach amplified hihilulu's brand awareness and facilitated networking opportunities, making deal closures more seamless. The achievement stands as a testament to the fact that recognizing and communicating a product's uniqueness can pave the way for its success.